Averill Hunter (Jermelle Simon), a black bull rider living in rural California, is at the top of his game. He arrives late at the rodeo event after being with his brother's wife. His brother Harland (Phrederic Semaj) is upset at his tardiness. Averill is unfocused but successfully rides his bull. During the ride, however, Averill loses the cross from his necklace which is a family heirloom.
Averill has a few secrets; he's fallen out of love with the sport and is carrying on a love affair with his brother's wife, Frankie (Charlee Earle). Later, Averill meets Frankie and his wife in a bar. His brother, once a great bull rider himself, expects Averill to compete and win as the family has always done.
Averill meets Sandra (Tiffany Abney) in the bar and they head out to Averill's car. A jealous Frankie pulls Sandra out of the car and they briefly fight. Averill and Frankie sit in the car and Averill admits he feels trapped by his brother into the rodeo life but sees no other options for himself. He is also upset he cannot have Frankie for himself. Frankie sees no need to mess up a good thing. Harland arrives and demands a ride to pick up his truck at the stadium.
When they arrive at the stadium, Averill tries to tell Harland that he no longer wants to ride bulls. Harland gives him his necklace and discusses the family history of being a cowboy. He assures Averill this is who we are.
The next morning, Frankie arrives at Averill's hotel to continue their affair. She tells Averill that if he stopped riding and left, she would go with him. Averill is unreceptive. When Frankie sees he is wearing his brother's cross, she realizes where his loyalty is, hits Averill in the chest, and drives off.
Averill drives to the stadium. With his brother at his side. Averill prepares to ride his bull. The gate is released and Averill rides until the buzzer sounds. The announcer claims it is Averill's best ride of the season. Averill lands with a thud and remains unconscious on the ground. The cheering crowd is silenced with concern.
